TL;DR: Agile Scrum isn't just for software. Companies like Wikispeed, Tesla, Bosch, and Saab successfully apply it to physical product development. The benefits: faster time-to-market, higher quality, and better customer alignment. The challenges (longer cycles, physical constraints) are manageable with adaptations like longer sprints and modular design.
Agile working with Scrum was never limited to software development. In fact, business researchers Takeuchi and Nonaka discovered that companies were experimenting with product development using small, cross-disciplinary teams. This wasn't about IT at all. Today, more and more companies in the manufacturing and engineering sectors are discovering the benefits of this flexible approach for developing physical products. By integrating Agile principles into their processes, these companies can innovate faster, respond better to changing market conditions, and increase customer satisfaction.
Agile Scrum in Practice
Wikispeed is a striking example of Agile Scrum in the manufacturing sector. This company developed a functional car in three months using Scrum principles. By breaking work into short sprints and focusing on incremental improvements, Wikispeed rapidly developed prototypes and tested them efficiently.
John Deere, the agricultural machinery manufacturer, implemented Agile methods in their product development process. Cross-functional teams and regular feedback loops shortened time-to-market and better addressed farmers' needs.
Tesla uses Agile principles in their production methods. Thanks to flexibility in production processes and rapid adjustments, Tesla can continuously implement improvements in their vehicles, even during production.
Benefits of Agile Scrum in Manufacturing
Implementing Agile Scrum in manufacturing environments offers several benefits:
- Increased flexibility: Teams respond quickly to changing market conditions or customer needs.
- Improved quality: Regular feedback and iterative development identify and resolve problems early.
- Faster time-to-market: Products are developed and launched faster by breaking work into manageable sprints.
- Increased customer satisfaction: By working closely with customers and regularly collecting feedback, products are better aligned with end-user wishes.
- Improved team communication: Daily stand-ups and regular sprint reviews promote transparency and collaboration within the team.
Challenges and Solutions
While Agile Scrum offers many benefits, there are also challenges when implementing it in manufacturing environments:
- Physical constraints: Physical products cannot be modified as easily as software. Solution: Focus on modular design and use 3D printing for rapid prototyping.
- Longer production cycles: Manufacturing physical goods often takes more time than software development. Solution: Adjust sprint length to what's realistic for the product, for example 4-6 weeks instead of the usual 2 weeks.
- Safety and regulatory requirements: Physical products often must meet strict safety standards. Solution: Integrate compliance checks into each sprint and involve regulatory bodies early in the process.
- Resistance to change: Traditional manufacturing environments may resist new ways of working. Solution: Start with a pilot project and demonstrate the benefits before implementing Agile Scrum more broadly.
Case Studies
In addition to the examples mentioned earlier, there are more companies that have successfully implemented Agile Scrum in their manufacturing processes:
Bosch has integrated Agile methods into their product development. Scrum teams and regular sprint reviews reduced development time for new products by 50% and improved quality.
Saab applied Agile principles in the development of their Gripen fighter jet. Iterative development and regular feedback from pilots led to an aircraft that better matched end-user needs.
Ericsson implemented Agile methods in their hardware development. Cross-functional teams and regular sprint reviews shortened time-to-market for new products and better responded to the rapidly changing telecom market.
Implementing Agile Scrum in Manufacturing
For companies considering implementing Agile Scrum in their manufacturing environment, here are some important steps:
- Start small: Begin with a pilot project to test the methodology and adapt it to your organization's specific needs.
- Train your teams: Ensure all team members are trained in Agile principles and Scrum methodologies.
- Adapt the methodology: Be flexible in applying Scrum and adjust it where necessary to meet the unique requirements of physical product development.
- Foster a culture of continuous improvement: Encourage teams to regularly reflect on their processes and implement improvements.
- Invest in the right tools: Use project management tools like Jira that support Agile ways of working and facilitate progress visualization.
Key Takeaways
- Scrum originated in physical product development, not software (Takeuchi & Nonaka, 1986)
- Wikispeed built a functional car in 3 months using Scrum
- Bosch reduced development time by 50% through Agile methods
- Adjust sprint length for hardware: 4-6 weeks instead of 2 weeks
- Start with a pilot project and show results before scaling up
Conclusion
The application of Agile Scrum in manufacturing environments offers enormous opportunities for innovation and efficiency improvement. While there are challenges, companies like Bosch, John Deere, Saab, Tesla, and Wikispeed show that it's possible to successfully integrate Agile principles into the development of physical products.
The key to success lies in adapting the Agile Scrum methodology to the specific needs of the manufacturing environment, overcoming the unique challenges that physical product development brings, and cultivating a culture of innovation and continuous improvement.
Want to implement Agile in your manufacturing company? Our Agile training courses are also suitable for non-IT organizations.
Written by

Merijn Visman
Certified Scrum Trainer
For over 15 years, I have been helping professionals and organizations work more effectively with Agile and Scrum. My trainings are practical, interactive, and immediately applicable in your daily work.
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